The Vietnam AI in social media market was valued at USD 10.25 Million in 2024 and is forecasted to reach USD 94.63 Million by 2033. With a robust CAGR of 24.89% during 2025-2033, the market growth is propelled by the rapid integration of generative AI tools on major social media platforms alongside the convergence of e-commerce features within social media ecosystems. These innovations enable personalized business-user engagement and drive significant enhancements in customer acquisition and retention.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Vietnam AI In Social Media Market Key Takeaways

  • The Vietnam AI in social media market size was USD 10.25 Million in 2024.
  • The market is projected to grow at a CAGR of 24.89% from 2025 to 2033.
  • The forecast period for the market analysis is 2025-2033.
  • Generative AI integration across Vietnamese social media platforms enables automated content creation and customized marketing campaigns, improving customer interactions and reducing costs.
  • Social commerce integration is transforming social media sites into e-commerce platforms with AI-driven recommendations, customized shopping, and seamless payment systems.
  • Live commerce and interactive content proliferation are enhancing customer engagement through AI-powered features like real-time sentiment analysis and product recommendations during live streams.
  • Small and medium-sized enterprises leverage AI technologies to compete effectively with large businesses by producing professional-level content.

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Market Growth Factors

The Vietnam AI in social media market is driven primarily by the extensive integration of generative artificial intelligence (AI) across key social media platforms. These technologies enable Vietnamese companies to automate content development, personalize marketing campaigns, and enhance customer engagement through intelligent automation including smart chatbots, automated customer care responses, and predictive analytics for audience targeting. This integration not only lowers operational costs but also improves the quality and relevance of social media presence. Small and medium-sized enterprises, in particular, benefit immensely by harnessing sophisticated AI tools, allowing them to create professional-grade promotional content and thus, increase competitive positioning against larger firms. This strategic investment in holistic AI applications, including behavior forecasting and campaign optimization, positions companies for sustainable growth in Vietnam's digital marketplace.

E-commerce revolution catalyzed by social commerce integration is another major force propelling the market forward. Vietnamese social media platforms are evolving beyond simple social networking sites into comprehensive e-commerce ecosystems. Advanced AI-powered recommendation algorithms, personalized shopping experiences, and frictionless payment systems dissolve traditional barriers between social interaction and commerce. Businesses capitalize on these trends by developing social commerce strategies that merge entertaining content and direct purchasing options. Features like augmented reality try-ons, AI-driven product suggestions, and intelligent inventory management have opened new revenue streams for retailers and content creators alike. Mobile-centric consumer behavior and increasing smartphone penetration amplify this growth, supporting a seamless conjunction of entertainment, shopping, and social engagement.

The surge in live commerce and interactive content represents another significant growth driver. Consumers in Vietnam favor immersive, real-time shopping experiences that combine entertainment with spontaneous purchasing capabilities. AI enhances live commerce through smart content optimization, automated language translation, and predictive scheduling for optimal broadcasting times. Vietnamese companies and influencers deploy AI-driven technologies such as real-time sentiment analysis, automated content moderation, and targeted product recommendations during live streams to boost conversion rates and customer satisfaction. These AI-enabled interactive content strategies offer businesses immediate market feedback, facilitate product development, and elevate consumer interaction standards, thus strongly contributing to the expansion of the AI in social media market.

Market Segmentation

Component Insights: The market includes solutions such as software tools and platforms, alongside services including support and maintenance, system integration, and training. These components collectively facilitate the deployment and upkeep of AI technologies in social media.

Technology Insights: The Vietnam AI in social media market is fundamentally driven by technologies like machine learning and deep learning, complemented by natural language processing (NLP) which enhances text and speech understanding capabilities within social media platforms.

Enterprise Size Insights: The market categorizes enterprises into small and medium-sized enterprises (SMEs) and large enterprises, recognizing the distinct AI adoption patterns and resource capabilities between these groups.

Application Insights: Key applications encompass sales and marketing, customer experience management, and predictive risk assessment. These use cases highlight AI's role in optimizing business outcomes through targeted customer engagement and risk mitigation.

End User Insights: The end users comprise retail and e-commerce sectors, banking, financial services and insurance (BFSI), education, public utilities, and other industries, illustrating the wide-ranging adoption of AI in various market segments.

Regional Insights

The Vietnam AI in social media market spans three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. Although specific statistics are not detailed, the coverage across these regions indicates a broad geographical spread of AI adoption and social media integration, reflecting Vietnam's mobile-centric consumer base and increasing digital connectivity.

Recent Developments & News

  • September 2025: Vchat launched in Vietnam, introducing Web3 transparency, AI personalization, and community rewards. It operates via DAO governance, enabling user votes on features and ecosystem rules, and includes an intelligent assistant for user navigation.
  • October 2024: Meta Platforms (META.O) announced plans to increase investment in AI innovation in Vietnam, including commencing production of mixed reality headsets in 2025. The announcement coincided with Meta's global affairs president Nick Clegg's visit to Vietnam and meetings with Vietnamese leadership.

Key Players

  • Vchat
  • Meta Platforms (META.O)

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