The Vietnam green tea market size was valued at USD 60.40 Million in 2024 and is projected to reach USD 98.04 Million by 2033, registering a CAGR of 5.53% during 2025-2033. The market growth is supported by increasing consumer health awareness and strong cultural traditions surrounding tea consumption. Expanding domestic use and burgeoning export opportunities boost Vietnam's competitive position globally. This steady development highlights the growing market share and sustainability of the Vietnam green tea sector.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Green Tea Market Key Takeaways

• The Vietnam green tea market size reached USD 60.40 Million in 2024.
• The market is anticipated to grow at a CAGR of 5.53% from 2025 to 2033.
• The forecast period for the market outlook is from 2025 to 2033.
• Growing health consciousness among Vietnamese consumers is a key growth driver.
• Strong cultural and traditional consumption plays a pivotal role in market demand.
• Vietnam is a leading exporter of green tea with rising global demand.
• Government initiatives and quality improvements support the export expansion.

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Market Growth Factors

The Vietnam green tea industry is growing at a good rate as consumers have started to become aware of their health and are looking for health promoting beverages with health benefits such as better digestion, improved metabolism, and lower risk of chronic diseases. Growing consumer awareness of wellness trends worldwide, especially among millennials and generation Z, with green tea being the most widely consumed plant-based beverage among consumers, are contributing to the market growth with a CAGR of 5.53% between 2025 and 2033.

Tea drinking is related to cultural and heritage consumption. Tea drinking is part of Vietnamese culture and an important element of Vietnamese hospitality and community. Today, tea drinking is done by Vietnamese in the family, social, and business settings in both cities and villages and is now consumed at cafes and restaurants especially to attract young people. This durability means there is certain assured demand in a large home market and much export.

Export opportunities are the major growth factor of the Vietnam green tea market as the country is one of the largest producers and exporters of green tea with competitive pricing. There is a growing demand for authentic green tea produced in a sustainable manner from Europe, North America, the Middle East, and several other regions where Vietnam can compete in quality. Export promotion and quality improvement measures from the government help improve the export potential and Vietnam's presence in the market.

Market Segmentation

Type Insights:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

The Vietnam green tea market includes several product forms, from traditional loose leaf to innovative instant mixes and capsules, catering to diverse consumer preferences and consumption occasions.

Flavor Insights:

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others

Flavored green teas are gaining popularity, with an array of options such as lemon, aloe vera, and jasmine offering consumers a variety of taste experiences in natural and functional beverage segments.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

The market distribution ranges broadly from traditional retail outlets like supermarkets and specialty stores to burgeoning online sales channels, enabling wide consumer reach and accessibility.

Regional Insights

The Vietnam green tea market is segmented into three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. Although the report does not specify the dominant region or exact statistical shares, these key regions collectively contribute to the nation's green tea production and consumption. This geographic diversity supports the market's growth and export capabilities.

Recent Developments & News

In July 2025, LOF International Dairy Products launched a new product in Vietnam: LOF Manuka Honey Green Tea. This beverage combines 100% genuine Manuka honey sourced from New Zealand and Australia with the essence of green tea, blending premium natural ingredients with local traditions for a unique, refreshing experience.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Market Report Coverage

• Base Year of Analysis: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033
• Units: Million USD
• Scope: Historical trends, market outlook, segment-wise assessments by type, flavor, distribution channel, and region
• Types: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Others
• Flavors: Lemon, Aloe Vera, Cinnamon, Vanilla, Wild Berry, Jasmin, Basil, Others
• Distribution Channels: Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others
• Regions: Northern Vietnam, Central Vietnam, Southern Vietnam
• Customization Scope: 10% Free Customization
• Delivery: PDF and Excel

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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