The Turkey online grocery market size reached USD 6,229.24 Million in 2024 and is projected to grow to USD 57,616.35 Million by 2033, reflecting a CAGR of 28.04% during the 2025-2033 forecast period. This rapid expansion is driven by urbanization, increased digital adoption, and convenience-driven consumer preferences, supported by smartphone penetration and secure digital payments. Growing demand for fresh produce, packaged foods, and same-day delivery services is significantly strengthening the market.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Turkey Online Grocery Market Key Takeaways

  • The market size was valued at USD 6,229.24 Million in 2024 and is expected to reach USD 57,616.35 Million by 2033 with a CAGR of 28.04% during 2025-2033.
  • Rising mobile commerce with 80.7 million cellular connections and 77.3 million internet users as of early 2025 is fueling growth.
  • Same-day and express delivery services are becoming standard due to urban growth and consumer demand for speed.
  • Digital payments adoption is increasing, supported by a variety of secure payment methods and government incentives.
  • Increasing smartphone penetration and secure digital payment options are enhancing market accessibility.
  • Consumer preferences for fresh produce, packaged foods, and convenient delivery services drive expansion.

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Market Growth Factors

Mobile commerce is a key growth driver in Turkey's online grocery market. With 80.7 million cellular mobile connections representing 92.1% of the population and 77.3 million internet users giving an online penetration rate of 88.3% in early 2025, consumers are increasingly using mobile apps for grocery shopping. These apps offer personalized suggestions, digital payment options, and intuitive interfaces preferred especially by younger consumers. Retailers leverage app-based loyalty programs and push notifications to boost engagement and retention, transforming shopping habits and accelerating market growth.

Consumers in Turkey prioritize speed and reliability in online grocery shopping, especially for fresh produce and essentials. Retailers and e-commerce platforms have expanded logistics networks and warehouse capacities in urban areas, collaborating with last-mile delivery services to meet demands. Same-day and express delivery have shifted from luxury features to customer expectations, enhancing satisfaction, fostering trust, and encouraging repeat purchases. This competitive advantage is crucial amid increasing urbanization and busier lifestyles.

Digital payments are reshaping the online grocery retail landscape in Turkey. With widespread adoption of mobile wallets, contactless cards, and app-integrated payment systems, shoppers benefit from secure and convenient transaction options. This trend reduces dependence on cash-on-delivery, improves safety, and streamlines the purchase process. Government backing and fintech growth support this transition, while retailer incentives such as cashback and discounts increase digital payment adoption, enhancing customer loyalty and sustaining market growth.

Market Segmentation

Product Type Insights:

  • Vegetables and Fruits
  • Dairy Products
  • Staples and Cooking Essentials
  • Snacks
  • Meat and Seafood
  • Others

These segments cover the major categories driving the market, including fresh produce and packaged foods.

Business Model Insights:

  • Pure Marketplace
  • Hybrid Marketplace
  • Others

These models represent different online grocery retail approaches active in Turkey.

Platform Insights:

  • Web-Based
  • App-Based

Platforms indicate the modes through which consumers access online grocery services.

Purchase Type Insights:

  • One-Time
  • Subscription

These types describe the common consumer purchasing formats for groceries.

Regional Insights

The report covers major regional markets including Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. These regions represent important geographic segments influencing Turkey's online grocery market dynamics.

Recent Developments & News

In May 2025, Uber announced plans to acquire an 85% stake in Istanbul-based Trendyol Go for USD 700 million, enhancing its presence in meal and grocery delivery in Turkey. In June 2024, Getir, a Turkish fast grocery delivery startup, announced a split into two independent companies after securing USD 250 million investment, focusing on bolstering Turkish operations while exiting European and US markets.

Key Players

  • Uber
  • Trendyol Go
  • Getir

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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