A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then sour when they see how much time and effort it takes, and then think they can solve all of their woes with eCommerce PPC strategies. The problem is, while eCommerce PPC ad campaigns can turn a profit quickly if...

It looks like ChatGPT is taking over. This has some digital marketers thinking the second coming is at hand and that AI is the answer to all their woes. While AI can help reduce a workload, it is not a replacement for true SEO experts. Here are 5 ways not to use AI for SEO. What Not to Do Here are some ways you should not use AI for SEO. Use generative AI: AI tools can be used for real time...