OVO (October’s Very Own), often known as October’s Very Own, is a Canadian streetwear and lifestyle brand founded by artist Drake along with Noah “40” Shebib and Oliver El-Khatib. The brand is recognized for its minimalist owl logo, premium-quality apparel, and strong connection to music and urban culture. Blending luxury streetwear with everyday essentials, OVO has become a global name in fashion, especially known for its hoodies, T-shirts, and seasonal collections that reflect a clean, elevated street style.