When launched in NYC back in 2006, the world was on the cusp of a digital revolution. A new social networking site, had been launched two years prior by an unknown Harvard undergrad in the same year, e commerce platform turned a profit for the first time. A year later, the first iPhone would be released in the US. That means breaking out of social media feeds, as consumers grow tired of being...

We forgot we are a creative led industry and we need to dream and inspire customers to get emotional about clothes again, noting a more positive and creative atmosphere in Paris last season. On occasion, we have gifted products to content creators, but it's honestly quite rare. The use of complementary colors as in purple and yellow is a perfect example. Later in the summer, Jenner flocked to...