MARKET OVERVIEW

The Brazil sports mouthguard market size was valued at USD 70.8 Million in 2024 and is projected to reach USD 139.3 Million by 2033, growing at a CAGR of 7.22% during the forecast period. The market growth is driven by factors such as the expanding e-commerce sector, increased focus on oral health and protection, growing sports participation, and innovations in manufacturing materials and techniques.

STUDY ASSUMPTION YEARS

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

BRAZIL SPORTS MOUTHGUARD MARKET KEY TAKEAWAYS

  • The Brazil sports mouthguard market size reached USD 70.8 Million in 2024.
  • The market is expected to grow at a CAGR of 7.22% during 2025-2033.
  • The market is forecasted to reach USD 139.3 Million by 2033.
  • The thriving e-commerce sector allows broader accessibility and variety of mouthguards to consumers across Brazil.
  • Increasing participation in sports such as football, rugby, Brazilian Jiu-Jitsu, and Muay Thai is boosting demand.
  • Rising awareness about oral health and protection among athletes, parents, and coaches is driving market growth.
  • Implementation of rules mandating mouthguard use during contact sports practices and competitions contributes to market expansion.

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MARKET GROWTH FACTORS

The e-commerce market in Brazil has also helped the market grow. Many people in Brazil are now able to buy mouthguards without actually having to go to a store and purchase one from there. Consumers have the choice of stock, boil-and-bite or custom-made mouthguards through online retailers. Increased online purchases of mouthguards are spurred by the home delivery and ability to compare brands and price. The rates are mostly similar to those in stores, but there are also discounts, seasonal promotions, and offer bundles provided online. Hence the Brazil ecommerce market is anticipated to grow at a CAGR of 13.32% from 2024 to 2032, which is expected to drive the demand for mouthguards.

 

There is also an important number of sports practiced in Brazil, with about 153 women and 124 men being Brazilian athletes at the Paris Olympics 2024. Combat sports that present a risk of trauma to the face, such as football and rugby, or to the face/jaw, such as Brazilian Jiu-Jitsu, Brazilian Top Team and Muay Thai, require the use of mouthguards. Demand for sports mouthguards is also increasing with the growing interest in sports.

 

The recent increased awareness of the importance of oral health and the protection of athletes among athletes, parents and coaches, has increased the demand for mouth protectors, and various associations, leagues, and governing bodies in Brazil have required athletes to use this device during training and competitions in contact sports. These efforts show the value of oral protection and are expected to stimulate market growth, driven by new material and manufacturing technologies leading to improved product performance.

MARKET SEGMENTATION

Product Insights:

  • Stock Mouth Guard
  • Boil and Bite Mouth Guard
  • Custom-made Mouth Guard

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Sports Shops
  • Online Stores
  • Others

Regional Insights:

  • Southeast
  • South
  • Northeast
  • North
  • Central-West
RECENT DEVELOPMENTS & NEWS

On 31 July 2023, Haleon launched a new Sensodyne product in Brazil and created the smallest advertising billboard to enter a football field. In partnership with Palmeiras, a popular Brazilian football team, players wore Sensodyne branded mouthguards during one of the year's biggest games. This innovative marketing approach highlights Haleon's active presence and promotion in the Brazil sports mouthguard market.

KEY PLAYERS

  • Haleon

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