The Vietnam agritourism market size was USD 366.00 Million in 2024 and is expected to reach USD 989.76 Million by 2033. The market is projected to grow at a CAGR of 10.46% during the forecast period of 2025-2033. Growth is driven by rising domestic travel, government support for rural development, and increasing interest in sustainable and cultural travel experiences. Rural eco-friendly tourism models are also generating economic opportunities without compromising local culture.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Vietnam Agritourism Market Key Takeaways

  • The Vietnam agritourism market size was USD 366.00 Million in 2024.
  • The market is expected to grow at a CAGR of 10.46% during the forecast period 2025-2033.
  • The market forecast for 2033 is USD 989.76 Million.
  • Increasing demand for authentic rural experiences is fueling market growth, with key hubs in the Mekong Delta, Da Lat, and Sapa attracting tourists for homestays and sustainable farming experiences.
  • Sustainability is a defining trend, with eco-tourism initiatives promoting organic farming, reduced plastic use, and local ecosystem education.
  • Digital promotion and community-based tourism are expanding market reach, leveraging social media and cooperative community efforts.
  • Government policies and NGO efforts support climate-resilience and rural development aligned with tourism growth.

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Market Growth Factors

The development of Vietnam's agritourism sector is driven by the growing domestic tourism sector, helped by increased government support for rural development and eco-tourism projects created in partnership with non-governmental organizations (NGOs). National tourism targets are also eased by the country harmonizing the domestic and foreign tourism markets. For example, agricultural and rural resources have been integrated into tourism development programs in Hanoi.

Rural tourism grows because domestic and foreign tourists seek experiences in Vietnam's rural life and wish to participate when tourists plant rice, fish, or pick tea on farms. Popular destinations all throughout Vietnam, such as the Mekong Delta, Da Lat and Sapa, are major centers in this experiential type of tourism, which is part of the international slow travel movement.

Eco-tourism is a growing niche. Agritourism destinations present on organic agriculture practices. They reduce plastic use. They educate visitors on environmental issues. The Moc Chau project and the Quang Nam project show that eco-agritourism programs are received well among eco-minded tourists and have positive effects on rural producers and artisans. This contributes to rural empowerment and sustainable growth in Vietnamese agritourism as state and non-governmental efforts continue adapting to climate change.

Market Segmentation

  • Tourist Type Insights: Domestic, International

The market includes both domestic and international tourists, reflecting diverse traveler origins engaging in agritourism activities across Vietnam.

  • Activity Insights: On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others

Activities vary widely from direct farm product sales, outdoor recreational activities, agritainment, educational tourism, farm accommodations, to other ancillary services.

  • Booking Channel Insights: Online, Offline

Tourists book agritourism experiences via both online platforms and traditional offline channels.

  • Sales Channel Insights: Travel Agents, Direct

Agritourism service sales occur through travel agents as well as direct bookings by tourists.

Regional Insights

Northern Vietnam, Central Vietnam, and Southern Vietnam are the key regional markets analyzed. The report does not specify a dominant region with numerical market share or CAGR data; however, Hanoi's rural tourism development initiatives highlight increased opportunities in Northern Vietnam. The city's integration of agricultural and rural tourism resources supported by government programs underscores regional growth concentration.

Recent Developments & News

In May 2025, Hanoi advanced its rural tourism vision aligned with new rural development initiatives. Following the Prime Minister's Decision No 922/QĐ-TTg in August 2022 endorsing rural tourism programs for 2021–2025, Hanoi's suburban areas enhanced tourism showcasing agriculture, traditional crafts, and local culture. The city identified 42 tourist destinations, with 21 incorporating agricultural and rural resources, and launched two 4-star OCOP tourism options focused on community-based tourism, eco-tourism, and rural attractions.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note:

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